Idea Rocket features MaidPro in their article, "Video Case Studies: Businesses That Have Made a Splash with Video". The piece details companies who have succeeded in self-promotion using live-action video. Check out our feature to learn more about MaidPro and video marketing!
Video Case Studies: Businesses That Have Made a Splash with Video
William Gadea 10.10.2017
We often talk about animated video on this blog, but today we are going to look at businesses that have succeeded at promoting themselves with live-action videos. We are impressed by the creativity shown by these entrepreneurs, with solutions that range from shoestring shoots to professionally-produced travelogues.
If you’ve bought into a business franchise, you might not be having as much fun as the folks at MaidPro.com. Here’s how Madeleine Park, Content Marketing Director for MaidPro, tells it: “Every 18 months our franchise family takes a trip to an exotic place somewhere around the world to bond, talk shop, and explore. In 2017 we adventured to the Amazon Rainforest and Macchu Picchu.” But this wasn’t just another vacation that might be casually Instagramed by the participants. They took a professional film crew, and here are the results:
A big part of any franchise business is recruiting new franchisees, and this video was especially good for that purpose. It showcases the company culture: adventurous, family- and community-oriented, supportive, and flexible.
What helped make the video successful? The professional crew was a big part of the reason, says Park. Also, she advises: “keep it as short as possible… and entertaining!”